The carefully orchestrated build-up to Thursdays official unveiling of Louis van Gaal kicked off in earnest on Monday with the news that Manchester United had signed a 10-year apparel deal with Adidas worth a guaranteed minimum of 750 million pounds (roughly about $1.35 billion.) Mind-boggling. More than a mere jersey deal, “a global technical sponsorship and dual-branded licensing deal” was how it was described in a brief statement that was published on the clubs website at 1pm Monday afternoon. Lunch time in Manchester, but make that 8am in New York City. Since the club began trading on the NYSE in August 2012, it is mandatory practice that, for any announcement which could affect the share price, it is made outside of trading hours. Only 10 per cent of the share capital is listed on the NYSE. The Glazer family privately holds the remaining 90 per cent. Barcelona likes to claim it is more than a club and the same holds true for Manchester United PLC (Public Limited Company.) As van Gaal set about steering the Netherlands to a third-place finish in Brazil, his new club were announcing they had completely sold out their season ticket allocation for next season- all 55,000 of them. This was the earliest in the summer that Manchester United has sold out of season tickets since Old Trafford was expanded to its current capacity of 76,000 ahead of the 2005-2006 season. In recent seasons, the club has had difficulty selling the entire allocation. Van Gaals appointment would certainly have been an influencing factor and it makes you wonder how many Old Trafford season tickets were purchased in the immediate aftermath of the Netherlands destroying Spain 5-1 back on June 13.. The 62-year old Dutchman began his coaching career back in 1991 with legendary Dutch club Ajax, where he won his only Champions League trophy during the 1994-1995 season, when he also steered Ajax to a domestic league glory during an unbeaten season. Going on to win domestic titles with both Barcelona and Bayern Munich, the closest he came to winning a second European crown was with Bayern ,when they lost in the 2010 final to Jose Mourinhos Inter Milan. Van Gaal immediately restores a winners mentality and image to a club that was without peer through the Ferguson years - when the Knight of the Realm amassed 38 trophies, including 13 BPL titles, in his quarter of a century at the helm. No one will need reminding of how painful Manchester Uniteds season was under David Moyes last term. In Moyess defence, it was not ever going to be easy for whomever followed Ferguson. Still, call it the most expensive "gap year" in Uniteds illustrious history. Bereft this season of Champions League football, all the associated pressures and inherent demands that it brings with it will work in Van Gaals favour. If for nothing else, it allows him to focus primarily on returning Manchester United to the BPL summit. Then, you can look to the examples set by two of the Dutchmans previous clubs, Bayern and Barcelona, both of whom sat on the Champions League sidelines for a season. Shortly after their respective returns, both have gone on to dominate the European stage. Where Moyes talked of trying to win the League Cup ahead of a semi-final showdown with Sunderland and where some clubs target Champions League football, at his unveiling, van Gaal was unequivocal in his response to whether he could immediately restore the club to its former glories. "The challenge is always to come first. Not fourth." The "Iron Tulip," as van Gaal is nicknamed for the so-termed autocratic way he manages, was astute enough yesterday to recognize the commercial demands and the business of Manchester United. As the red and blue halves of Manchester look to continue their three-year duopoly of the BPL title, they are also fierce competitors in the global commercial market. Its not a coincidence that, on the day van Gaal was appointed, Manchester City announced they had signed the Japanese car giant Nissan as their first global partner of the City Football Group. CFG is the holding company which oversees the commercial affairs of the football clubs now under the control of Sheikh Mansour. Since purchasing City in 2008, Mansour has added New York City FC, Melbourne City and a 20 per cent holding in Japanese club YF Marinos to his expanding portfolio of football clubs. Intriguingly, with Manchester Cit up before the UEFA Financial Fair Play panel where they were fined $90 million and had their Champions League squad for the upcoming season trimmed to 21 players down from 23, Nissan is the new car partner of the UEFA Champions League. In the continual search for overseas revenue, barely 24-hours into the job Van Gaal announced his squad for Uniteds highly lucrative pre-season tour of the US. Having jetted out to Los Angeles earlier on Friday, they will play their first game against the Galaxy at the Rose Bowl next Wednesday, before taking part in the International Champions Cup. Paired in a group with Real Madrid, Inter and Roma, the final takes place in Miami August 4th. Manchester Uniteds potential opponents that day could be their noisy neighbour. Whether or not the club goes on to lift their first trophy under van Gaal in the home state of the Glazer family, the Dutchman is already a winner in their eyes. Since Manchester United announced van Gaals appointment on May 19, the share price for MANU is up over 15 per cent, and now sits within a nickel of a 52-week high. David who? Frank Ragnow Lions Jersey .com) - John Wall supplied 24 points and 11 assists in leading the Washington Wizards to a 102-91 win over the New York Knicks on Christmas Day. Tracy Walker Lions Jersey . Carreno Busta broke his opponent five times in the match, but also lost his serve three times in the second set before prevailing in the tiebreaker. Both players struggled with their first serve, as Carreno Busta landed just 51 per cent of his to 47 per cent for Kukushkin. http://www.shopdetroitlionsnfl.com/lions...d-black-jersey/. This week they discuss Russias mens hockey team, the ineptitude of the IOC handling the Nicklas Backstrom situation, John Tortorellas many apologies, and Canadas strong showing in curling. LeGarrette Blount Lions Jersey . Manager Alex Ferguson says the injury was sustained while the player tried to hit a volley toward the end of training on Tuesday. Levine Toilolo Lions Jersey . His fellow Finn, 21 years his junior, had just arrived in Anaheim and was hoping to stick with the Ducks.Riding an 11-game winning streak, the Toronto Blue Jays are the big movers in this weeks TSN.ca MLB Power Rankings. The Jays moved up from 21 to 15, their highest ranking since their lofty third-place in the preseason edition. The St. Louis Cardinals remain on top, for the sixth consecutive week, though the gap has closed between them and the Detroit Tigers and Cincinnati Reds, who sit second and third. While the New York Mets are 6-3 in their last nine games, having a rotation ancchored by the young power arms of Matt Harvey and Zack Wheeler has been the primary reason for their move from 27 to 23.dddddddddddd Sometimes it doesnt take a whole lot to move up in the lower third of the rankings. Four losses in the last five games contributes to Kansas City sliding from 16 down to 19. Scott Cullen can be reached at Scott.Cullen@bellmedia.ca and followed on Twitter at http://twitter.com/tsnscottcullen. For more, check out TSN Fantasy on Facebook. 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